Tone of voice
Tone of voice
Tone of voice
To see our tone of voice, please access this page from your desktop.
Down-to-earth / friendly /honest
socially conscious /competent
Corporate / complicated / inaccessible
unrelatable / apathetic
What and how we communicate:
Our tone of voice is dictated by our purpose.
What we say is informed by our principles and mission.
How we say it, is influenced by our personality.
Example of two-directional brand voice:
To smiley or not to smiley?
SoMe: yes, please 👍
Example of relevant emojis:
Brand personality: 🌼🌻🌳🌿🌾🍂☀️🧡
Product selling-points: ⛱️🌬️🌦️⛈️💪
Smileys: 😊😍👋
E-mails: