The brand story

 

The story of Baser began more than a decade ago. Arne, a husband and father, invented a better alternative to his unhandy parasol base. A new parasol base that actually did the job, signalling the end of crooked poles and clumsy concrete. Years later, his daughter Josefine and his son-in law Christian, picked up his blueprint and founded the family business Baser, inspired by Arne’s idea and pioneer spirit.

In Baser we live and work by family values: together we are stronger, together we are better. We bring this mantra into any collaboration we enter, whether it’s with business dealings or with our customers.

Our promise to you is to offer base solutions of the highest quality and outstanding customer service. We use our competences and resources to be a market leading company in sustainable business. Being a family business, Baser is aware of our responsibility in creating a better and brighter future for future generations. With our optimized production of products and packaging, to eliminate waste and minimize CO2 emissions, we conserve resources and contribute to a better future for all of us.

The brand story

 

The story of Baser began more than a decade ago. Arne, a husband and father, invented a better alternative to his unhandy parasol base. A new parasol base that actually did the job, signalling the end of crooked poles and clumsy concrete. Years later, his daughter Josefine and his son-in law Christian, picked up his blueprint and founded the family business Baser, inspired by Arne’s idea and pioneer spirit.

In Baser we live and work by family values: together we are stronger, together we are better. We bring this mantra into any collaboration we enter, whether it’s with business dealings or with our customers.

Our promise to you is to offer base solutions of the highest quality and outstanding customer service. We use our competences and resources to be a market leading company in sustainable business. Being a family business, Baser is aware of our responsibility in creating a better and brighter future for future generations. With our optimized production of products and packaging, to eliminate waste and minimize CO2 emissions, we conserve resources and contribute to a better future for all of us.

The brand story

 

The story of Baser began more than a decade ago. Arne, a husband and father, invented a better alternative to his unhandy parasol base. A new parasol base that actually did the job, signalling the end of crooked poles and clumsy concrete. Years later, his daughter Josefine and his son-in law Christian, picked up his blueprint and founded the family business Baser, inspired by Arne’s idea and pioneer spirit.

In Baser we live and work by family values: together we are stronger, together we are better. We bring this mantra into any collaboration we enter, whether it’s with business dealings or with our customers.

Our promise to you is to offer base solutions of the highest quality and outstanding customer service. We use our competences and resources to be a market leading company in sustainable business. Being a family business, Baser is aware of our responsibility in creating a better and brighter future for future generations. With our optimized production of products and packaging, to eliminate waste and minimize CO2 emissions, we conserve resources and contribute to a better future for all of us.

The brand story

 

The story of Baser began more than a decade ago. Arne, a husband and father, invented a better alternative to his unhandy parasol base. A new parasol base that actually did the job, signalling the end of crooked poles and clumsy concrete. Years later, his daughter Josefine and his son-in law Christian, picked up his blueprint and founded the family business Baser, inspired by Arne’s idea and pioneer spirit.

In Baser we live and work by family values: together we are stronger, together we are better. We bring this mantra into any collaboration we enter, whether it’s with business dealings or with our customers.

Our promise to you is to offer base solutions of the highest quality and outstanding customer service. We use our competences and resources to be a market leading company in sustainable business. Being a family business, Baser is aware of our responsibility in creating a better and brighter future for future generations. With our optimized production of products and packaging, to eliminate waste and minimize CO2 emissions, we conserve resources and contribute to a better future for all of us.

A business cannot exist without its customers. That is why, we deeply treasure all kinds of contact with the people that interact with us and with our content - from Instagram and Facebook posts to commercials and trustpilot reviews. We strive for having the best customer service, and building an engaged community on Social Media. In that way, buying a Baser product feels like becoming part of something bigger - a family.

Many people get great ideas, but only a few get to realize them. Josefine's dad was one of these people, but his great idea ended up forgotten in a drawer, just like many others. 10 years later, Josefine rescued it and turned it into a business together with her partner, Christian. Since then, the idea became a product and a business has grown from it. We recently welcomed the 3rd generation of the Baser family - their son Theodor.

90 % of Germans believes that family is the most important in life according to the German institute Stiftung Für Zukunftsfragen.

We are a family business. The company is driven by a family and our customers are families. And, because of that, we deeply care for future families. We do so by taking responsibility for creating a sustainable business, with products and a production that aim to minimum waste and CO2 emission. We are currently the most sustainable parasol base producer. Yet, we have higher ambitions, and we continue to push ours ourselves into becoming even more sustainable.

 

Strong brand touch-points and brand-interaction in the entire user journey

Find out more about the brand and get our brand assets

Find out more about the brand and get our brand assets

Baser

brand

 

To see the Baser brand, please access this page from your desktop.